Beware: Cobra Commander wants to influence you. He wants to control you. Whatever you do, do not watch this terrific new video from Cobra and the Dreadnoks, or you will be a fan of G I Joe forever!
G.I
JOE'S COLD SLITHER Unleashes Their New Single "Cold Slither" In A
Groundbreaking Partnership Between Hasbro and Reigning Phoenix Music
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In an explosive return to the music scene,
the iconic yet notorious band COLD SLITHER has released their first
single "Cold Slither," off their much-anticipated album. This project
marks a groundbreaking fusion of real-world music and fictional
narrative, bringing to life the villainous charm of the Cobra
organization from the classic 1980s G.I. JOE series.
In a dynamic collaboration, Hasbro and Reigning Phoenix Music have
teamed up to release "Cold Slither." This partnership breathes new life
into COLD SLITHER, a band once crafted as part of a nefarious plot and
now reborn with a sound that mixes nostalgia with cutting-edge rock
prowess. Helmed by the mysterious Zartan and his band of
Dreadnoks—Torch, Ripper, and Buzzer—the single reintroduces their heavy
metal ferocity combined with a sinister, anarchist energy that upends
the conventional music scene.
"Bringing COLD SLITHER to life through our partnership with RPM has
been an absolute dream come true! As a child watching this fictional
band on my TV screen, I never imagined I'd one day help transform them
from animated rockstars into a tangible, sonic reality. From the
meticulously crafted figures you can hold in your hand to the
face-melting album we've created, G.I. JOE fans worldwide are about to
experience something truly revolutionary this summer. This project
bridges nostalgia with innovation in ways that will leave the community
speechless—prepare for a musical assault that would make Cobra Commander
proud!" shares Ben"BMac" MacCrae — Associate Brand Manager, Global Brand Development & Marketing at Hasbro.
Reigning Phoenix Music General Manager and Co-founder Gerardo Martinez comments: "It
is a dream come true to be able to work on this amazing collaboration
with my favorite, and one that happens to be one of the most iconic
brands in the world: G.I.JOE! It is also a pleasure to work on this
amazing project alongside some of my friends from Hasbro and be able to
bring Cold Slither into reality in the most Heavy Metal way! Many of us
have waited 40 years for this to happen but the wait is finally over.
And a special thanks to Michael Charles Hill for writing the original
COLD SLITHER episode back in 1985."
"It's programs like these that make Hasbro's goal of creating Magic
Moments truly come to life! What started out as a cult-classic episode
from the 1985 series G.I. JOE: A Real American Hero has culminated into a
fan program for the ages - inclusive of toys, comics, and of course,
music. It could not have been made possible without amazing licensees
like Reigning Phoenix Music who put their passion, expertise, and fandom
into everything they create. We're extremely excited for everyone to
rock out to this single and we plan to reveal even more as we move
closer to San Diego Comic Con. So, as the single echos, we hope...
"you'll be joining us soon!"" says Alyse D’Antuono — Hasbro’s VP of Global Franchise Strategy & Management for Action Brands
"Cold Slither" features bone-crushing riffs and an anthemic chorus,
perfectly capturing the rebellious spirit of the '80s and leading the
charge in COLD SLITHER's resurgence. The infamous track, which initially
captivated audiences as part of Cobra's mind-control plot, is now
reimagined with a compelling melody and legendary backstory, showcased
in a newly released lyric video, animated by the legendary
Costin Chioreanu.
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About COLD SLITHER:
Cold Slither burst onto the scene with their now classic single, "Cold
Slither", setting the stage for an even darker campaign with their
upcoming album, "Cold Slither." Helmed by the enigmatic Zartan and
supported by his ruthless Dreadnoks—Torch, Ripper, and Buzzer—this band
blends heavy metal ferocity with a sinister, anarchistic energy that
upends the conventional music scene. Their signature sound unleashes a
torrent of guttural guitars, boisterous bass, venomous vocals, and
thunderous percussion, casting shadows across the musical landscape.
Each concert is a spectacle of chaos and brute force, with Cold Slither
captivating hearts and demolishing instruments worldwide. Their music
transcends generational divides, championing a dark new world order with
each pulse-pounding beat. This band doesn’t just chase gold and
platinum records; they aim to capture the minds and souls of their
audience.
Conceived by Cobra Commander, Zartan and his Dreadnoks were transformed
into Cold Slither, a heavy metal behemoth designed to captivate and
influence America's youth. With their cunning lyrics and compelling
stage presence, they harness their music as a powerful tool for mass
destruction and control.
Anticipation for their forthcoming album "Cold Slither" is building,
with fans eager for a new chapter of anthems that promise not just to
challenge but to change the industry. Prepare for an auditory onslaught
that will resonate long after the lights fade. With Cold Slither, the
revolution is not just televised—it's an all-encompassing, reverberating
force. Brace yourself to join their ranks and be changed. Their music
doesn’t merely entertain; it indoctrinates.
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| About Reigning Phoenix Music
Founded in 2023, Reigning Phoenix Music is truly the 100% independently
owned vision of music industry professional Gerardo Martinez and
avionics and tech entrepreneur, Sven Bogner. The blueprint is to
continue to help heavy metal, extreme and hard music thrive by
partnering with an array of well-established acts, new talent, and
iconic artists by offering best services and practices in the industry.
RPM’s paramount goal is to help the artists amplify their music and
talent to a winning formula for success. The label recently opened a new
office in London, UK.
About Hasbro:
Hasbro
is a leading games, IP and toy company whose mission is to create joy
and community through the magic of play. With over 164 years of
expertise, Hasbro delivers groundbreaking play experiences and reaches
over 500 million kids, families and fans around the world, through
physical and digital games, video games, toys, licensed consumer
products, location-based entertainment, film, TV and more.
Through
its franchise-first approach, Hasbro unlocks value from both new and
legacy IP, including MAGIC: THE GATHERING, DUNGEONS &
DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA
PIG, as well as premier partner brands. Powered by its portfolio of
thousands of iconic marks and a diversified network of partners and
subsidiary studios, Hasbro brings fans together wherever they are, from
tabletop to screen.
For
more than a decade, Hasbro has been consistently recognized for its
corporate citizenship, including being named one of the 100 Best
Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry
Leader, one of the 50 Most Community-Minded Companies in the U.S. by the
Civic 50, and a Brand that Matters by Fast Company. For more
information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn. | |
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